Experience Design and Retail Design

Reebok SoleFury Brand Activation

 Client
Reebok

Role
Studio Designer

 Service
Experience Design and Retail Design

Tools
Photoshop, Illustrator, Indesign

Overview

Reebok and Latitude partnered to design and execute an elevated Sole Fury experience at Champs, highlighting both style and tech to introduce the Sole Fury franchise. Latitude also concepted and executed a one-day, consumer-activation to launch Sole Fury at Champs TSQ.

Time Square Activation

Lil Baby Wrap Party

We turned Champs into an interactive UV experience that feels exclusive and worth sharing. Lil Baby was to interact with shoppers as he signed purchased shoes with UV pens, creating messages that can only be seen under black light. The space’s vibe draws from the photo shoot’s stylish aesthetic, the campaign’s use of neon and split graphics and Lil Baby’s brand.

Retail Design

Split from the Pack

Inspired by the juxtaposition between style and tech, we used key elements of the campaign to draw in the consumer’s curiosity. By utilizing a variety of disruptive elements throughout the store, we were able to tell the story of Sole Fury from its heritage swagger to its performance roots. Reebok used Lil Baby to create hype around the shoe using a celebrity presence.